Sunglasses at Bass Pro

Shopping. Experience.

Bass Pro Shops

Escape to a Fishing Camp On the Bayou, Oh and Buy Sunglasses

An Experience That Drives Sales

Our expertise in thematic retailing led Luxottica’s in-house design team to partner with us on a sunglass shop-in-shop for Bass Pro Shops in Memphis. Working with their team, we developed and detailed a themed shopping experience inspired by the rustic local landscape. With a canvas tent top, hand-painted lettering, cattails incorporated into fixtures, and natural woods, the shop transports guests to a fishing camp on the bayou. To further enhance the overall character of the store, considerable attention was given to the detailing of the graphics and modification of fixtures to fit the theming. By developing a unique themed environment, the sunglass shop fit within the heavy thematic character of the Bass Pro Shops store and quadrupled sunglass sales.



Memphis, Tennessee


Over 35 years of retail experience

Retail is not dead. Instead, the success of retail lies in customer engagement – operators and tenants willing to break from yesterday’s patterns to practices and fully embrace a consumer-driven future. Discovery, education, convenience, and experience are our key components as we blend curated environments to meet the need of carefully targeted demographics. We can help brands of all sizes clearly convey their value, aligning with the values of their customers and anticipate lifestyle needs or desires along the way.

The Pointe at Clareview

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