We start by drawing inspiration, respecting what makes it special. We define the parti, capturing the essence — capturing places to connect. By bringing the terraces to life and evolving the form, we enhance the overall experience.
The redevelopment and revitalization of The Terrace Plaza begins with looking to the past to inspire the future. By distilling the project down to its essence, we create a new icon, which filters throughout the project in many scales, finally culminating in the re-branding of The Terrace Plaza Hotel to The Terraces.
The new mark harkens the original property branding through the use of a condensed typeface and spaced out letter forms. Introduced is the Terrace Icon, which serves a reminder of the building’s essence – the tiered nature of the architecture and unique outdoor spaces. The Icon is prominent in the architecture as well as the brand, becoming recognizable on its own or as part of the new brand pattern.
Repositioning the development as The Terraces is a gentle departure from the original name, but most importantly it better captures the future direction for the property. Our vision for The Terraces is to create an engaging place for the community to visit, live, and work. The Terraces will provide unique spaces indoor and out for people to connect. The project will always have a deep connection with Cincinnati, only now it will provide opportunity for the city to reconnect on many levels. The Terraces will elevate and spark new grown at the core of Cincinnati, elevating daily life.