Mercury Marine
POWERING DISCOVERY WITHIN THE RETAIL AISLE
Taking a Legendary Brand to New Waters
Mercury Marine, trusted by boaters worldwide, set out to make a bigger splash in retail—creating in-store experiences that could shine in both outdoor large format locations and a compact brand shop. The result is a bold, immersive shop-in-shop that integrates seamlessly with its surroundings while amplifying Mercury’s story, and a nimble, kit-of-parts system for the dealer retail space that deploy quickly, looks cohesive, and brings digital tools and storytelling front and center—all without losing the unmistakable Mercury brand presence and invites customers to discover, dream, and set course for their next adventure.
Services
Location
Prototypical
Market
The Large Format concept delivers a bold, cohesive brand presence that integrates seamlessly with the outdoor retailer’s environment while commanding attention. In contrast the Dealer Brand Shop showcases a flexible kit-of-parts that can deploy quickly, deliver high-impact visuals, and host interactive digital tools to engage customers.
Outdoor Large Format Concept
Dealer Brand Shop
Over 35 Years of Retail Experience
Retail is not dead. Instead, the success of retail lies in customer engagement – operators and tenants willing to break from yesterday’s patterns to practices and fully embrace a consumer-driven future. Discovery, education, convenience, and experience are our key components as we blend curated environments to meet the need of carefully targeted demographics. We can help brands of all sizes clearly convey their value, aligning with the values of their customers and anticipate lifestyle needs or desires along the way.