Balsam Brands
Ensuring Memories Last a Lifetime
Extending a Brand
Balsam Hill, traditionally an online only retailer of premium Artificial Christmas Trees, Balsam Brands brought on the Reztark team to help them create a new brand and develop their first ever brick and mortar location.
Balsam Hill Studio was born out of an idea to reinvent the souvenir gift shop experience. By creating handcrafted collectibles, unique to each locale, vacationers and globe trotters alike could collect commemorative keepsakes that would be delightful reminders of adventures taken and experiences shared.
Balsam Hill Studio was born out of an idea to reinvent the souvenir gift shop experience. By creating handcrafted collectibles, unique to each locale, vacationers and globe trotters alike could collect commemorative keepsakes that would be delightful reminders of adventures taken and experiences shared.
Services
Location
Maui, Hawaii
Market
A Destination Based Dynamic Brand Identity
The new mark for Balsam Hill Studio is designed to change and reflect the character of each location, creating memorable and meaningful connections with local audiences while maintaining global brand consistency.
Balsam Hill Studio reimagines souvenir shopping through curated store fronts with premium ornaments unique to each location. As a keepsake or gift, every handcrafted collectable is a delightful reminder of an adventure taken and experience shared.
Over 35 Years of Retail Experience
Retail is not dead. Instead, the success of retail lies in customer engagement – operators and tenants willing to break from yesterday’s patterns to practices and fully embrace a consumer-driven future. Discovery, education, convenience, and experience are our key components as we blend curated environments to meet the need of carefully targeted demographics. We can help brands of all sizes clearly convey their value, aligning with the values of their customers and anticipate lifestyle needs or desires along the way.