The RED offers upscale living through a unique blend of apartments and amenities found nowhere else in the region. The building and master plan were designed to cultivate a walkable, mixed-use, multigenerational neighborhood on this former brownfield site. Building on the success of the adjacent senior living, rehabilitation, and pet resort facilities, The RED brings a new energy to the master planned development. Focusing on young professionals and empty nesters, The RED has continued to broaden and deepen the community. The eclectic design grew out of the owner’s desire to generate a unique vibrancy in the development which includes delivering a diverse mix of studio, one, and two-bedroom home options to provide for a broader range of residents.
The development creates a centralized amenities package including a private courtyard pool, demonstration/teaching kitchen, controlled access to the podium garage, 24/7 fitness center, business lounge, conference center, 24-hour package lockers, concierge service, all-season entertainment pavilion with performance stage and outdoor kitchens. Strategically placed structured and street parking create opportunities for increased density and uses on the site and further enhanced the walkable urban feel of the project.
The second phase includes an apartment-wrapped garage which provides parking to service the final phases of the project. The third Phase, 75 more apartments, is under construction and slated to open later this year. While the final phase, an upscale office building adjacent to Red Bank Expressway, will also house a mix of restaurants and services for the community and public to enjoy and is currently in development.
Master Planning, Architecture
The multifamily market is unique in every case in that each project must be instrumental in fostering a sense of home that resonates with the local market. Developments that create an open and welcoming place, rich with relevant experiences, activities and engaging opportunities, not only integrate into the outer community, they provide comfort to the residents and visitors alike. A focus on community that is built into the planning and design process will enhance the success of any development.