To heighten guest’s experience of the store and establish a more significant brand presence at the Downtown Disney location, Reztark identified moments of opportunity for introducing new design elements and which key branded elements to play up. Mirrored surfaces and colorful lighting contrast the sleek modern casework and fixtures to create a colorful, fun, and sophisticated environment for guests to shop their favorite eyewear brands.
Architecture, Interior Design, Industrial Design
Disney World, Lake Buena Vista, Florida
Retail is not dead. Instead, the success of retail lies in customer engagement – operators and tenants willing to break from yesterday’s patterns to practices and fully embrace a consumer-driven future. Discovery, education, convenience, and experience are our key components as we blend curated environments to meet the need of carefully targeted demographics. We can help brands of all sizes clearly convey their value, aligning with the values of their customers and anticipate lifestyle needs or desires along the way.