Reztark partnered with Cynopsis to help energize one of their Esports events. In order to maintain its status as the premier Esports business conference, the Esports Business Summit (EBS) needed a brand refresh. We developed a cohesive brand identity aimed at enhancing the visitor’s experience. Bold dot patterns that hint at the industries past and a bright color palette that brings the identity into current day combine to create an aesthetic that is attractive and functional as the same time.
Our goal was to help shape and establish a new model for current and future events that could adapt dynamically. To do this we evolved the current brand equity, infused new energy into the EBS event brand, improved front-end UX designs, and as a result we elevated the perceived value of the event.
Branding and Graphic Design, Digital Design, Event Design
Las Vegas, Nevada
Relevant, well-designed content engages people and establishes a lasting impression that leads to customer-brand loyalty. We see developing a consistent brand narrative as a valuable opportunity for businesses. We engage all design disciplines to inspire new ideas as well as deliver relevant graphic design solutions and branded experiences across all channels from the digital to the built environment.