Tasked with the challenge of adapting the MINI corporate prototype design to the dynamic typography of the existing dealership campus lead to a creative balance. The design utilized a series of retaining walls and creative solutions to adapt the building to the sloping site. By solving the topographical challenges, we maximized parking and improved circulation making the experience of car shopping more customer friendly and safe. The new MINI showroom created a unique retail environment for the MINI brand and opened space in the existing BMW showroom to introduce new product lines.
Master Planning, Architecture, Interior Design
Retail is not dead. Instead, the success of retail lies in customer engagement – operators and tenants willing to break from yesterday’s patterns to practices and fully embrace a consumer-driven future. Discovery, education, convenience, and experience are our key components as we blend curated environments to meet the need of carefully targeted demographics. We can help brands of all sizes clearly convey their value, aligning with the values of their customers and anticipate lifestyle needs or desires along the way.