Reztark was commissioned to develop a high-end walk-up prototype store for the USTA. The first implementation of the prototype is to be in the Octagon at the Billie Jean King Tennis Center in Flushing Meadows, New York, of which is unconditioned space exposed to the elements. Creating a brand presence in a walk-up retail environment challenged Reztark’s design team to re-imagine how people shop for high-end sports merchandise. Competing with the experience of the high-end walk-in stores on the site, a ribbon of graphics surrounding the prototype store serves as a beacon to draw people in. A carefully curated wall displaying merchandise allows visitors to quickly shop a wide selection of products between matches.
Concept Design, Graphic Design, Interior Design
United States Tennis Association
Jennifer Kelley, Amanda Woltjer