The Promenade Shops at Clifton

Introducing a high-end lifestyle center to the region

​Striking a balance between an easy to navigate site and an inviting environment that encourages people to gather became the driver for this design. By organizing the retail spaces along a central spine with parking toward the exterior of the site created a retail-facing promenade. Gathering spaces were introduced along the boulevard to encourage moments of rest while shopping. Visible from the highway, the central clock tower acts as a beacon for the site and draws people to visit this high-end lifestyle center.


Concept Design, Construction Administration, Construction Documentation, Design Development, Identity and Environmental Graphic Design, Lighting Design, Schematic Design, Site Planning






Poag & McEwen Lifestyle Centers


First Place Design Award; Category: Lifestyle Centers - Mid-Atlantic Real Estate Journal

Project Lead

Brett Kratzer

Project Team

Dean Lutton, Mike Beeghly