Internal research conducted on market trends and consumer behaviors provided valuable insight into the consumer profiles of the target residents. Utilizing these insights, our designers generated a relevant and marketable design that offered potential residents an environment to meet their lifestyle preferences.
Addressing the question of how to design a master plan that not only established a sense of community but increased the wellness of residents meant creating a direct relationship between the architecture and the site. A central ‘green’ axis and network of pathways inspired pedestrian activity along the greenway and the multi-family buildings created opportunities for interaction. Natural textures and materiality paired with modern lines gave the architecture a simple clean aesthetic that further connected it to the environment. A great deal of thought was given to the design of roof lines – varying the angles in order to bring as much light into the interior space as possible. With every unit offering views of or direct access to the exterior, residents are motivated to get out and enjoy the vibrant outdoor spaces forming a dynamic and active community.
Creating a brand for the mixed-use development started with generating a name that conveyed balance – balance between nature and the built environment, convenience and tranquility, and community and home. ‘Solstice’ spoke to that balance. Following the selection of the name, brand collateral was developed for a marketing package and included the design and development of a logo, color palette, print and web collateral.
Master Planning, Architecture, and Graphic Design: Branding, Concept Design, Schematic Design.
Genesis Land Development Corp.
CJ Lindberg, Ryan Johnson, Tyler Zembrodt, Katie Kratzer-Smith