Located under the jumbotron screen in the corner the New Meadowlands Football Stadium—home of the NFL Giants and Jets—the two-story Pepsi Sponsorship Luxury Suite could be seen from the train station a half mile away. Taking advantage of this branding opportunity, a large scale Pepsi Brand Wall was developed to make the exterior of the stadium read like a giant Pepsi can. At the suite level ‘bubble’ windows were added to represent the bubbly beverage and gave guests traveling on the escalator glimpses into the suite. Creating brand statements at various scales made for an enticing brand experience that draws guests in then continues to surprise and connect with them along their journey.
Architecture, Concept Design, Interior Design
Thomas Schroeder, Dean Lutton