Pegasus was conceived as a project of bringing community together. By redefining the problem, the levee wall was repositioned allowing access from both sides of the project. Leveraging the sites dynamic topography by connecting the river and the surrounding community, ultimately creating a full integrated mixed-use project that maximizes the property’s value. The resulting concept is an open and welcoming gesture that fosters a sense of community creating the true essence of spirit and place.
Master Planning, Architecture, Branding
Newport, Kentucky
Mixed-Use, Retail, Workplace, Entertainment
Retail is not dead. Instead, the success of retail lies in customer engagement – operators and tenants willing to break from yesterday’s patterns to practices and fully embrace a consumer-driven future. Discovery, education, convenience, and experience are our key components as we blend curated environments to meet the need of carefully targeted demographics. We can help brands of all sizes clearly convey their value, aligning with the values of their customers and anticipate lifestyle needs or desires along the way.
Ryan Johnson, Corey Mai, Grant Wagner, Brian Murray, Rebecca Kaiser