To breathe new life into Park West, a favorite lifestyle shopping center, Reztark developed an approach to enhance the customer experience by creating visual interest, updating the brand and new destinations, embellishing the overall feeling of the Center. To achieve this objective, we developed a cohesive shade structure strategy, adding family friendly play and activity areas including a Splash Pad Play Plaza and Wellness Plaza, new paint scheme, additional landscaping and lighting details to further the overall ambiance and contemporary feel of Park West. The plazas provide a reprieve from shopping and create opportunities for public gatherings making the Center an active community amenity.
Master Planning, Architecture, Branding and Graphic Design
Retail is not dead. Instead, the success of retail lies in customer engagement – operators and tenants willing to break from yesterday’s patterns to practices and fully embrace a consumer-driven future. Discovery, education, convenience, and experience are our key components as we blend curated environments to meet the need of carefully targeted demographics. We can help brands of all sizes clearly convey their value, aligning with the values of their customers and anticipate lifestyle needs or desires along the way.