Park West

A Strategy for Enhancing the Customer Experience

To reimagine Park West, a favorite lifestyle shopping center, Reztark developed an approach to enhance the customer experience by creating visual interest, updating the brand and new destinations, embellishing the overall feeling of the Center. To achieve this objective, we developed a cohesive shade structure strategy, adding family friendly play and activity areas including a Splash Pad Play Plaza and Wellness Plaza, new paint scheme, additional landscaping and lighting detail to further the overall ambiance and contemporary feel of Park West. The plazas provided a reprieve from shopping and many opportunities for public gatherings making the Center an active community amenity.


Architecture, Site Planning, Entitlements, Concept Design, Documentation, Tenant Fit-Out, Construction Administration, Graphic Design, Branding


Retail Centers


2017 - Present


CIRE Equity


Peoria, Arizona

Project Lead

Brett Kratzer

Project Team

Ryan Johnson, Ian Ramous, Jenna Prenger, Brian Murray, Cliff Custer