OVERVIEW

MERCEDES BENZ OF WEST CHESTER

RENOVATING A TIMELESS BRAND — UPDATING A PREMIER DEALERSHIP

THERE IS ALWAYS ROOM FOR IMPROVEMENT

As part of a nation-wide roll out of Mercedes-Benz new Autohaus2 brand identity, Mercedes-Benz of West Chester launched an extensive interior renovation to implement the new brand standards. A complete renovation of the sales and customer lounge areas feature new lighting, furnishings, and premium finishes, enhancing the customer experience. Additionally, the sales area features a tower providing the sales manager a sweeping view of the showroom, and the customer lounge introduces a custom reception desk, greeting customers as they enter the service area. The site was expanded to feature a new car display lot with landscaping and site lighting. The new 30’ tall exterior sign blade, showcasing the iconic Mercedes Benz logo, and signage wall highlight this prominent luxury brand.

SERVICES

Architecture, Interior Design

LOCATION

West Chester, Ohio

MARKET

Retail

EXTERIOR FACADE
IN SUMMARY

OVER 35 YEARS OF RETAIL EXPERIENCE

Retail is not dead. Instead, the success of retail lies in customer engagement – operators and tenants willing to break from yesterday’s patterns to practices and fully embrace a consumer-driven future. Discovery, education, convenience, and experience are our key components as we blend curated environments to meet the need of carefully targeted demographics. We can help brands of all sizes clearly convey their value, aligning with the values of their customers and anticipate lifestyle needs or desires along the way.

HAVE A SIMILAR PROJECT — LET’S TALK

Drop us a line at: info@reztark.com

PROJECT LEAD

PROJECT TEAM

Ian Ramous, Dean Lutton, Cliff Custer