As part of a nation-wide roll out of Mercedes-Benz new Autohaus2 brand identity, Mercedes-Benz of West Chester launched an extensive interior renovation to implement the new brand standards. A complete renovation of the sales and customer lounge areas feature new lighting, furnishings, and premium finishes, enhancing the customer experience. Additionally, the sales area features a tower providing the sales manager a sweeping view of the showroom, and the customer lounge introduces a custom reception desk, greeting customers as they enter the service area. The site was expanded to feature a new car display lot with landscaping and site lighting. The new 30’ tall exterior sign blade, showcasing the iconic Mercedes Benz logo, and signage wall highlight this prominent luxury brand.
Architecture, Interior Design
West Chester, Ohio
Retail is not dead. Instead, the success of retail lies in customer engagement – operators and tenants willing to break from yesterday’s patterns to practices and fully embrace a consumer-driven future. Discovery, education, convenience, and experience are our key components as we blend curated environments to meet the need of carefully targeted demographics. We can help brands of all sizes clearly convey their value, aligning with the values of their customers and anticipate lifestyle needs or desires along the way.