Cincinnati Mini

A unique site for a prototype design

Tasked with the challenge of adapting the MINI corporate prototype design to the dynamic typography of the existing dealership campus lead to a creative balance. The design utilized a series of retaining walls and creative solutions to adapt the building to the sloping site. By solving the topographical challenges, we maximized parking and improved circulation making the experience of car shopping more customer friendly and safe. The new MINI showroom created a unique retail environment for the MINI brand and opened up space in the existing BMW showroom to introduce new product lines.

Services

Master Planning, Design Coordination, Signage and Environmental Graphic Design, Construction Documentation and Construction Administration

Markets

Commercial, Automotive

Year

2014

Client

Cincinnati MINI

Project Lead

Gene Allison

Project Team

Michael Jacobsohn