Candle-Lite

Re-imagining a marketing strategy

Looking to rebrand and launch two new product lines, Reztark worked with Candle-lite’s in-house design team to develop a new logo symbolizing tradition and quality craftsmanship. Creating packaging design concepts for both a traditional and contemporary line, Reztark re-imagined the industry standard of using photography to visually represent the candle’s scent and instead leveraged watercolor art to convey a sense of authenticity and artistry. All watercolor imagery shown on these concepts was sourced from the Internet and all rights remain with the owner.

Services

Graphic Design: Branding, Package

Markets

Retail

Year

2014

Client

Candle-Lite

Project Lead

Christie Kratzer

Project Team

Katie Kratzer-Smith